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Location: 

Boston, MA, US

Senior Marketing Manager

 

About iptiQ
 

iptiQ is a risk tech start-up within Swiss Re Group. Swiss Re is one of the world’s leading providers of reinsurance, insurance and other forms of insurance-based risk transfer. We anticipate and manage a wide variety of risks, from natural catastrophes and climate change to cybercrime.

iptiQ provides digital, bespoke and transparent L&H and P&C protection products in a B2B2C manner. Founded in 2014, we're transforming the way consumers buy insurance with a unique digital insurance engine which incorporates the latest technology with world-class underwriting capabilities. We build strong partnerships to sell insurance via trusted brands.

iptiQ offers a flexible working environment where curious and adaptable people thrive. Are you interested in joining us?

 

About the Role

 

The Senior Marketing Manager role requires a strong focus on strategies to increase visibility and influence of the iptiQ brand, and supports the achievement of iptiQ Americas regional and global communication needs. Effective relationship-building, strong market analysis and execution on critical communications are key demands in this role as iptiQ by Swiss Re interacts with diverse internal and external stakeholders.

 

Responsibilities

 

  • Direct and lead marketing, communications and brand strategy initiatives to accomplish defined goals.
  • Coordinate and drive execution in covering market analysis; strategic brand communication planning; and culture & organizational excellence
  • Drive execution of initiatives and alignment with global region(s).
  • Ensure continuous improvement initiatives globally to further develop the brand.
  • Lead on the direction and monitoring of the iptiQ brand.
  • Oversite of budget monitoring, performance measurements and outcomes for communications team.

 

About The Team

iptiQ Americas was established in 2016 with the aim of providing innovative protection solutions sold direct to consumers through Distribution Partners. The purpose of this role is to provide communication support, direction and leadership to support the business by providing value add advice on strategic brand communications and oversight on proposed business conferences and events.

 

About You

 

  • Demonstrated skills, knowledge and experience in the strategy, design and execution of brand communications, public relations and conference planning initiatives.
  • Demonstrated strong strategic, creative, analytical, organizational and personal communication skills in a marketing role.
  • Strong written communication skills with a demonstrated ability to tell meaningful business stories
  • Demonstrated successful experience making presentations and negotiating with media.
  • Familiarity for oversite of campaign management systems, marketing resource management and digital asset management tools in executing communication frameworks and driving communication planning and implementations
  • Familiarity with social media platforms and social media marketing
  • Commitment to working with shared leadership in cross-functional teams

 

Other:

 

  • Minimum of 10-years' experience in b2b marketing, communications or public relations with demonstrated success.
  • Minimum bachelor's degree: marketing, and public relations preferred.
  • Membership in IABC (International Association of Business Communicators) and IABC accreditation are desirable.

 

Swiss Re is an equal opportunity employer. It is our practice to recruit, hire and promote without regard to race, religion, color, national origin, sex, disability, age, pregnancy, sexual orientations, marital status, military status, or any other characteristic protected by law. Decisions on employment are solely based on an individual's qualifications for the position being filled.

During the recruitment process, reasonable accommodations for disabilities are available upon request. If contacted for an interview, please inform the Recruiter/HR Professional of the accommodation needed.

 

Keywords:  
Reference Code: 95120 


Nearest Major Market: Boston

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