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Hong Kong, Hong Kong SAR, HK

Content & Media Relations Manager

About Swiss Re


Swiss Re is one of the world’s leading providers of reinsurance, insurance and other forms of insurance-based risk transfer, working to make the world more resilient. We anticipate and manage a wide variety of risks, from natural catastrophes and climate change to cybercrime. Combining experience with creative thinking and cutting-edge expertise, we create new opportunities and solutions for our clients. This is possible thanks to the collaboration of more than 14,000 employees across the world.

Our success depends on our ability to build an inclusive culture encouraging fresh perspectives and innovative thinking. We embrace a workplace where everyone has equal opportunities to thrive and develop professionally regardless of their age, gender, race, ethnicity, gender identity and/or expression, sexual orientation, physical or mental ability, skillset, thought or other characteristics. In our inclusive and flexible environment everyone can bring their authentic selves to work.



About the Role

As content and media relations Manager APAC, you will provide strategic and tactical communications support to External Communications leads across Asia-Pacific in all areas and issues, with a particular focus on media relations, content creation and digital engagement including advertising and social media metrics.


You will be responsible for Swiss Re Asia's content and media relations plan across the region to raise awareness of Swiss Re's Re/insurance capabilities with external stakeholders.


The Content & Media Relations Manager, APAC

  • Oversee Swiss Re Asia's regional media strategy – including oversight for training, messaging, targeted publications/editorial calendars and digital content curation

  • Lead all media activities to maximise the utilisation of Swiss Re Group’s knowledge and expertise across all businesses

  • Draft articles for media and measures its effectiveness, work with third party vendors/Group Communications on content generation

  • Has responsibility for key message development and consolidation to drive the awareness of Swiss Re Asia's offerings and value proposition across business functions (Re/insurance, Corso & iptiQ)

  • Supervises media monitoring for the region and implements measurement methodology to monitor effectiveness and provide management reporting to drive awareness of success stories

  • Implements an effective mix of communications tools and measures – e.g. social media campaigns, publications, advertising, drafting of articles for media (in close liaison with Group Media Relations) and measures its effectiveness

  • Develops a strategic plan for digital campaigns and social media presence based on business priorities in Asia and Group goals

  • Assists Head Group Communications APAC on the production, editing and distribution of messages, speeches, holding statements and media outreach


About the Team

You will join a very professional and highly motivated global Communications Community that is committed to driving differentiation and help Swiss Re achieve a competitive advantage. We are responsible for managing reputation, supporting the business, aligning employees and facilitating change around the world.


In everything we do, we focus on client needs and consult on appropriate solutions based on business objectives, strategic priorities, annual plans and service demand but also on costs and affordability. Each and every colleague in Group Communications operates in a proactive, collaborative and transparent way and lives up to our commitment "Let's be smarter together". You will join a fun group of strong personalities with a diversity of backgrounds, all thriving in a fast-paced environment that requires client-focus, interest in the business, a great deal of creativity, and, most importantly, team spirit and personal resilience.


About You

You have

  • A University degree or equivalent in Communications, Marketing or Business Administration

  • 5-7 years of professional-level experience

  • Outstanding storytelling and writing skills, journalistic background would be an advantage

  • Proven skills in deploying social and digital media

  • Strong project management and planning capabilities

  • Hands-on experience in delivering creative, efficient and effective employee focused marketing initiatives

  • A healthy level of attention to detail

  • Stamina and persistence to pursue new ideas


You are

  • Confident in consulting executive management

  • At ease to liaise at all hierarchical levels

  • Able to deal with stakeholders decisively

  • A collaborative, engaging, positive team player

  • A results-driven, "can-do”, self-starter personality

  • A fast learner

  • Able to grasp complex processes and projects

  • Client-, service- and solution-minded

  • Energetic, diplomatic, flexible and creative

  • Proactive, confident, with high integrity

  • Committed to high quality, also under pressure

  • Fluent in English, Chinese / Japanese language of value

Reference Code: 116983 


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