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Location: 

Boston, MA, US

Channel Marketing Manager

 

About iptiQ
 

iptiQ is a risk tech start-up within Swiss Re Group. Swiss Re is one of the world’s leading providers of reinsurance, insurance and other forms of insurance-based risk transfer. We anticipate and manage a wide variety of risks, from natural catastrophes and climate change to cybercrime.

iptiQ provides digital, bespoke and transparent L&H and P&C protection products in a B2B2C manner. Founded in 2014, we're transforming the way consumers buy insurance with a unique digital insurance engine which incorporates the latest technology with world-class underwriting capabilities. We build strong partnerships to sell insurance via trusted brands.

iptiQ offers a flexible working environment where curious and adaptable people thrive. Are you interested in joining us?

 

We are seeking an innovative channel marketing manager to plan and oversee the implementation of our marketing strategies across all available channels. You will be developing channel-specific marketing strategies, planning marketing campaigns, and managing marketing communications.

To ensure success as a channel marketing manager, you should demonstrate extensive knowledge of channel marketing strategies and experience insurance or financial services industry. We are seeking expertise in optimized marketing strategies and increased profitability.

 

Channel Marketing Manager Responsibilities:

 

  • Evaluating and improving existing channel marketing strategies.
  • Developing new channel marketing strategies and implementing marketing plans.
  • Targeting specific channels to promote products and services, which may include PPC advertising, social media platforms, emails, website contents, and SEO strategies.
  • Analyzing market data, trends, consumer preferences, and competitor behavior to optimize marketing strategies.
  • Determining which platforms to advertise on or publishers to consider and adapting campaigns accordingly.
  • Gathering marketing campaign data, evaluating the impact of strategies, and reporting the results.
  • Deploying channel marketing strategies in collaboration with the marketing team, account managers, and other managers in distribution solutions.
  • Overseeing the documentation of processes.
  • Managing all marketing campaign communications and establishing strong partner networks.
  • Keeping track of and implementing the latest marketing technologies and techniques.

 

Channel Marketing Manager Requirements:

 

  • Bachelor's degree in marketing, advertising, business, or in a related field.
  • A minimum of 4-6 years experience in channel marketing.
  • In-depth knowledge of current digital marketing technologies and techniques.
  • Proficiency in channel management software, and salesforce native apps.
  • Exceptional analytical and strategic thinking skills.
  • Superb leadership, communication, and collaboration capabilities.
  • Excellent time-management and organizational skills.
  • Advanced ability to drive creativity and innovation.

 

Swiss Re is an equal opportunity employer. It is our practice to recruit, hire and promote without regard to race, religion, color, national origin, sex, disability, age, pregnancy, sexual orientations, marital status, military status, or any other characteristic protected by law. Decisions on employment are solely based on an individual's qualifications for the position being filled.

During the recruitment process, reasonable accommodations for disabilities are available upon request. If contacted for an interview, please inform the Recruiter/HR Professional of the accommodation needed.

 

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Reference Code: 107242 


Nearest Major Market: Boston

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