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Location: 

Boston, MA, US

Digital Campaign Manager

 

About iptiQ
 

iptiQ is a risk tech start-up within Swiss Re Group. Swiss Re is one of the world’s leading providers of reinsurance, insurance and other forms of insurance-based risk transfer. We anticipate and manage a wide variety of risks, from natural catastrophes and climate change to cybercrime.

iptiQ provides digital, bespoke and transparent L&H and P&C protection products in a B2B2C manner. Founded in 2014, we're transforming the way consumers buy insurance with a unique digital insurance engine which incorporates the latest technology with world-class underwriting capabilities. We build strong partnerships to sell insurance via trusted brands.

iptiQ offers a flexible working environment where curious and adaptable people thrive. Are you interested in joining us?

 

About the Role

 

  • •         Creates B2C (business to consumer) or D2C (Direct to Consumer) integrated marketing campaigns with the aim of acquiring and retaining customers.
  • •         Manage the procedure, implementation, tracking and measurement of marketing campaigns.
  • •         Create or work with consultants on design, animation, CRM development, and lead vendors, who will execute on the campaign development and activity. Requires a great deal of hand's on execution supplemented with contractors and IT support.
  • •         Work within a budget and report any overspend.
  • •         Write, edit and proofread copy for promotional materials within marketing campaigns.
  • •         Ensure that the organization and partner brands and identity is adhered to in campaigns and in all communication channels.
  • •         Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
  • •         Maintain KPI measurements of the lead conversions (CPL, CPA, CPS) for each campaigns source and A/B testing.
  • •         Ensure accuracy of marketing materials and provide formal sign off if necessary. Make certain each ad is compliant and meets market conduct requirements.
  • •         Collect and use data to inform new campaigns and the evaluation of existing campaigns.
  • •         Keep abreast of current trends in marketing.

 

About The Team And IptiQ


Are you looking to gathering a first working experience in a start-up environment? This job offers an exciting opportunity to support the marketing and communications team to support marketing life and health insurance offers to consumers. You will work with a diverse team committed to delivering marketing campaigns for a general agency. We put the consumer experience at the heart of everything we do. Our objective is to deliver a seamless experience during the sales process of our life insurance products, both to our end customers.

iptiQ is a start-up unit within Swiss Re, established to provide life insurance protection solutions directly to consumers. We deliver the coordination, infrastructure and competences that are key to driving forward this new business. Our mission is to reduce the protection gap by simplifying life insurance and making it more accessible to people. Our motto is "now life is easier for everyone". For us this means making life insurance easier to sell, to buy and to trust. Every day we are committed to this purpose.

 

About You:

Educational Requirement

•         University degree or equivalent

 

Professional Experience

  • •         10 plus years of digital management experience in the insurance and/or financial services industry
  • •         Successful record of digital marketing leadership
  • •         Diverse industry network with key partners (lead gen companies, digital agencies, call center)
  • •         Knowledge of marketing campaigns, digital advertising, omnichannel marketing, and the insurance industry
  • •         Successful understanding of dealings with complex consumer journeys through multiple channels in tracking lead attribution
  • •         Intimate knowledge of various CRM systems like salesforce.com

 

Leadership skills

  • •         Entrepreneurial outlook and focus on execution
  • •         Consumer-centric and understanding of UX capabilities
  • •         Pragmatic, “can do” solution mentality
  • •         Excellent communication and facilitation skills
  • •         Excellent networking and influential leadership skills
  • •         Excellent partner management skills internally and externally in a matrix environment, skilled at working well with teams in multiple locations and business units, across organizational boundaries

 

Technical skills

  • •         Solid understanding of campaign development, CRM, CMS, Tracking and Reporting
  • •         Excellent understanding of SEO, keyword maagement, digital advertising, key competitors, distribution channels, market trends and dynamics
  • •         Excellent relationship management, marketing and sales skills 

 

 

 

 

 

 

Swiss Re is an equal opportunity employer. It is our practice to recruit, hire and promote without regard to race, religion, color, national origin, sex, disability, age, pregnancy, sexual orientations, marital status, military status, or any other characteristic protected by law. Decisions on employment are solely based on an individual's qualifications for the position being filled.

During the recruitment process, reasonable accommodations for disabilities are available upon request. If contacted for an interview, please inform the Recruiter/HR Professional of the accommodation needed.

 

Keywords:  
Reference Code: 104332 


Nearest Major Market: Boston

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