Senior Marketing Manager P&C Re (Hybrid; m/f/x/d; 80-100%)

If you're a creative, results-driven marketer with experience in the re/insurance industry or B2B fields, we want you to join our team!

About the Role

In this role you will be responsible for managing and driving the [MU] marketing campaigns and initiatives at the local market level and also executing the global marketing strategy locally aligned to strategic business goals.

• Collaborate with the Global Business Unit (BU) Marketing Heads and Global BU Marketing Managers for P&C and L&H Reinsurance to ensure alignment and integration of Germany and NCEE activities and Go-To-Market strategies in alignment with the overall global marketing strategy.
• Provide strategic advice to the Market Unit (MU) Heads  and builds strong relationships with the leadership and client facing teams to develop and execute local marketing plans.
• Oversees the production and activation of all MU marketing campaigns, events, promotional materials, client research and sales enablement activities with marketing services team (local hub) or other relevant teams (e.g. sales excellence, client research).
• Reports marketing results to senior leadership to continuously inform the marketing planning cycle and optimise campaign delivery to show commercial impact of activities.

Key responsibilities

Planning: Proactively works with local market heads to develop and execute the local marketing strategy and activities ensuring alignment and consolidation with global plans. Mining for local stories with business teams and coordinating the content creation and promotional plan for the MU. Works together with the global marketing team and local marketing services hub to define local customer segments, profiles and messaging.

Campaigns activation: Design and manage the MU marketing and sales enablement activities, including selecting the appropriate channel mix and coordinating with various internal and external stakeholders. Ensuring culture sensitives and local nuances are considered.

PR/media: Collaborate closely with the media relations team to ensure consistent in messaging and to amplify coverage for campaigns and effectively position our leaders and solutions in the marketplace.

Stakeholder Management: Manage day-to-day relationship with MU leadership teams and engage with local client underwriting teams, claims, sales and other XFTs to support the MUs marketing efforts.

Sales enablement and client research initiatives: Support implementation of global sales excellence or research initiatives in the MU. Consult with MU leadership to identify additional MU specific needs.

Budget and performance management:  Develop and manage the MU marketing budget and monitor and analyse the performance and report on key metrics and marketing ROI.

Reporting: Actively respond to global requests for performance and impact reports and effectively manage report ours on progress local to the MU leadership team.

About the Team

You will join a dynamic and highly professional global marketing team that is focused on driving value and commercial impact for one of the world’s leading providers of reinsurance, insurance and other forms of risk transfer. Our Business Unit Marketing team is part of the Branding & Marketing team and you will work closely with colleagues within the services and strategy hubs as well executives across both P&C Reinsurance and L&H Reinsurance.

As the Senior Marketing Manager, you will be responsible for developing and executing marketing strategies to promote our brand, attract new clients, and strengthen relationships with existing customers in selected key markets in the Northern, Central and Eastern European region. You will work closely with our leadership team to drive awareness, generate leads, empower sales teams and contribute to the overall growth of the company.

About You

• Marketing professional with sound experience in defining and driving marketing plans and executing marketing campaigns, including digital and social media, event management and content creation and media relations.
• 8+ years of related experience, preferably a mix of corporate and agency experience within the (re)insurance sector and extensive marketing experience.
• Experience in a matrixed environment and in coordinating with and working across geographies and different business levels.
• Action-orientated, results-driven, strong attention to details, able to take ownership of large and complex projects and see them through to completion with a high standard of excellence and little supervision.
• Outstanding interpersonal skills with the ability to interact with all levels of management – including the ability to work with market unit heads effectively.
• Possess strong project management and team working skills.
• Strong written and presentation skills, able to support on keynote presentations, executive talking points etc.
• Fluent German and English with excellent spoken and written editorial skills.
• Intercultural sensitivity and experience in cross-functional collaboration and build strong personal networks.
• Communicates in an inspiring way with the ability to negotiate, persuade and counsel effectively.
• Positive and passionate personality, with a can-do attitude.

For Germany, the base salary range for this position is between 83,000 and 138,000 EUR (for a full-time role). The specific salary offered considers: ​

• the requirements, scope, complexity and responsibilities of the role,​
• the applicant's own profile including education/qualifications, expertise, specialisation, skills and experience

In addition to your base salary, Swiss Re offers an attractive performance-based variable compensation component, designed to recognise your achievements. Further you will enjoy a variety of global and location specific benefits.​
Eligibility may vary depending on the terms of Swiss Re policies and your employment contract.