Senior Marketing Manager Reinsurance (Hybrid; m/f/x/d; 80-100%)

If you're a creative, results-driven marketer with experience in the re/insurance industry or B2B fields, we want you to join our team!

About the Role

In this role you will be responsible for developing and executing our marketing efforts for Germany and the Northern, Central and Eastern European (NCEE) market unit across the entire funnel from awareness to conversion and more. In this role you will drive commercial impact by advancing our market presence, engaging prospects, building strong client and partner relationships and equipping our origination teams with knowledge, resources and tailored content to close deals effectively.

• Collaborate with Business Unit (BU) Marketing Heads for P&C and L&H Reinsurance to ensure market unit activities are aligned with overarching go-to-market strategies  and the global marketing strategy.
• Provide strategic advice to the MU Heads and build strong relationships with the leadership and client facing teams to develop and execute local marketing plans.
• Oversees the production and activation of all market unit marketing campaigns, events, promotional materials, client research and sales enablement activities with the marketing services team and  other relevant teams (e.g. sales excellence and client research and insights).
• Reports marketing results to senior leadership to continuously inform the marketing planning cycle and optimise campaign delivery to show commercial impact of activities.

Key responsibilities

Planning:

• Proactively works with local market heads and XFTs to develop and execute the local marketing strategy and activities ensuring alignment and consolidation with global plans.
• Mining for local stories with business teams and coordinating the content creation and promotional plan for the market unit.
• Works together with the global marketing team and local marketing services hub to define local customer segments, profiles and messaging.

Campaign activation:

• Design, manage and execute the market unit marketing and sales enablement activities, including selecting the appropriate channel mix and coordinating with various internal and external stakeholders.
• Commercialise thought leadership content and ensure cultural sensitivities and local nuances are considered.

Stakeholder Management:

• Manage day-to-day relationship with the marketing unit  leadership teams and engage with local client underwriting teams, claims, origination and other XFTs to support the marketing efforts in line with business KPIs.

Sales enablement and client research initiatives:

• Partner with the origination teams to co-create client engagement strategies. This will include identifying specific needs and ensuring the origination teams are provided with the right materials, tools and resources to convert leads and close deals effectively.
• Support the delivery and implementation of global sales excellence and/or client research initiatives, including sales training programmes, in the market unit.
• Champion the implementation and adoption of sales enablement software, for example CRM and Seismic.

PR/media:

• Collaborate closely with the media relations team to ensure consistency in messaging and to amplify coverage for campaigns and effectively position our leaders and solutions in the marketplace.

Budget and performance management:  

• Develop and manage the market unit marketing budget and monitor and analyse the performance and report on key metrics and marketing ROI.

Reporting:

• Actively respond to global requests for performance and impact reports and effectively manage report outs on progress local to the market unit leadership team.

About the Team

You will join a dynamic and highly professional global marketing team that is focused on driving value and commercial impact for one of the world’s leading providers of reinsurance, insurance and other forms of risk transfer. Our Business Unit Marketing team is part of the Branding & Marketing team and you will work closely with colleagues within the services and strategy hubs as well as executives across both P&C Reinsurance and L&H Reinsurance.

As the Senior Marketing Manager, you will be responsible for developing and executing marketing strategies to promote our brand, attract new clients, and strengthen relationships with existing customers in selected key markets in the NCEE region. You will work closely with our leadership team to drive awareness, generate leads, empower sales teams and contribute to the overall growth of the company.

About You

• 8+ years of related experience, preferably within the (re)insurance sector and extensive marketing experience.

• Sound experience and proven success in translating business goals into actionable marketing plans that drive commercial impact.
• Proven ability to execute marketing campaigns, including digital and social media, event management and content creation and media relations.
• Experience in a matrixed environment and in coordinating with and working across geographies and different business levels.
• Action-orientated, results-driven, strong attention to details, able to take ownership of large and complex projects and see them through to completion with a high standard of excellence and little supervision.
• Outstanding interpersonal and communication skills with the ability to interact with all levels of management – including the ability to work with market unit heads effectively.
• Possess strong project management, analytical and team working skills.
• Strong written and presentation skills, able to support on keynote presentations, executive talking points etc.
• Fluent German and English with excellent spoken and written editorial skills.
• Proficient in marketing automation solutions (e.g.  Microsoft Dynamics), sales enablement tools (e.g. CRM and Seismic), and a good understanding of consultative sales methodologies.
• Intercultural sensitivity and experience in cross-functional collaboration and building strong personal networks.
• Communicates in an inspiring way with the ability to negotiate, persuade and counsel effectively.
• Positive and passionate personality, with a can-do attitude.

For Germany, the base salary range for this position is between 83,000 and 138,000 EUR (for a full-time role). The specific salary offered considers: ​

• the requirements, scope, complexity and responsibilities of the role,​
• the applicant's own profile including education/qualifications, expertise, specialisation, skills and experience

In addition to your base salary, Swiss Re offers an attractive performance-based variable compensation component, designed to recognise your achievements. Further you will enjoy a variety of global and location specific benefits.​
Eligibility may vary depending on the terms of Swiss Re policies and your employment contract.